Fifty Shades of Grey – the impact in Malta

E L James book, “Fifty Shades of Grey” has caused a sensation the world over with its erotic and bondage descriptions and a few years after it was published, the film has caused even more of a sensation. In Malta, the situation is not far off other countries where the film has caused an immense stir and is currently trending at the very top of cinema ratings in all localities. One of the cinemas even organised a kind of sex toy fashion show before the premiere of the event to create a sense of anticipation and this was undoubtedly very well received by the film’s patrons.

One of the most popular aspects regarding the film is the theme song, “Love me like you do” by Ellie Goulding who brings all the passion and drama to proceedings that have imbued her previous songs. The song has become a huge hit amongst all Maltese and is one of the most downloaded songs as well as the most listened to on radio stations all over the islands. There are other songs that have gained in popularity due to the film but nothing like the Ellie Goulding track.

Another aspect that has taken flight in recent weeks and which has taken an enormous boost due to the Fifty Shades of Grey film is the aspect of sex and education. The popular TV discussion programme Xarabank featured an intense and highly charged programme on the subject with several professionals and other guests speaking openly and frankly about the subject. The result was pretty much mayhem and disorganised but the popularity of the topic granted Xarabank its best audience ever. One of the guests on the show was lambasted and ridiculed for posing nude and her pictures made it all over the social media – this demonstrated the huge power of sex as a subject.

Fifty Shades of Grey will certainly continue to thrill Maltese audiences in its film format. The book has also seen an increase in sales of late and the sequels are also becoming quite popular. Malta is not immune to the Fifty Shades phenomenon and although there have not yet been reports of police called to free persons from compromising situations such as what happened in New York and Berlin the night after the premiere, we might even get close to something like that very soon!