What is Search Engine Optimization?
SEO is the art of configuring a website so that it is search engine friendly and has the potential to rank successfully for keywords related to its niche.
Malta SEO as a profession is not very common, in fact there are very few companies or individuals who are solely dedicated to Search Engine Optimization.
Although you will find a number who claim to be experts, one must be very careful when hiring an SEO consultant. Using the wrong methodologies or tactics can lead to serious repercussions in the long run, especially on search engines like Google.
There are basically two areas how one could optimize a website, being on-page and off-page optimization.
On-page optimization involves fine-tuning own content and the internal linking structure of a website. Such activities include enhancing web page titles, meta descriptions, content headings, anchor text links and validation of code (just to give some examples). Whereas off-page efforts is all about optimizing or obtaining incoming natural links to our website. There are various techniques how to deal with the different issues, however it’s always of utmost importance to follow search engine guidelines so as to avoid any possible penalties.
Professionals who practice SEO in Malta, must be technically skilled, practitioners for a number of years and up-to-date with the evolving world of search engines. Although the basics of Search Engine Optimization can be easily learnt, studying the behavior of search engines on a daily basis is the key to be successful. Information which is publicly available on the internet, is in most case outdated.
On a more personal note, I have been analyzing search engines since the early 1990s and have vast knowledge of the subject. During these years I have created and optimized (SEO) Malta sites, which attract a lot of organic traffic. In 2007 I joined a foreign company based in Malta, as a professional SEO specialist. Today I am optimizing websites that have over 300,000 unique visitors daily and Alexa rankings of 1,500.
I do live in Malta, SEO is also my hobby, if you ever need help with search engine optimization feel free to check out my SEO blog and contact me there.